Annoying sport adverts
So, sports fans ignor sponsorship. Well, there’s a surprise. People have developed an ability to tune out advertising because they can recognise it so easily. Football team sponsors are ignored because the plaster their logos all over team kits, wall banners and behind the post-match player interview areas. People just ignor them and focus on what matters – people playing and talking about football (or whatever other sport you like). I was racking my brain after reading the Media Guardian article as to who sponsors Southampton FC. I know it used to be Draper Tools, though it probably isn’t anymore. The truth is that I don’t know and don’t care.
I don’t watch so much rugby or cricket. When I do find myself watching these sports I’m immediately struck by advertsing on the turf itself. This is something we (thankfully) don’t get on football pitches. But in lesser sports like Rugby League you get this advert cut into the grass and done in such a way as to give the optical illusion, when inline with the camera, that it’s standing out of the pitch. These type of ads are really annoying, but I can remember the constant barrage from Lloyds TSB during the six nations. So, they were ‘effectively’ annoying.