Approved designs: Website banner ads
5.3 Typography recommendations
Good typography is based on function, format and purpose. Type should always be left-aligned and set in conventional sentence case (i.e. not all caps or all lower case).
Source: OU Brand Guidelines 5.3
…unless you’re the business school who due to the nature of their business must appear authorative and dominating. BUSINESS!!! GLASS CEILING, E-SOLUTIONS, DOWNSIZING, MOVE FORWARDS, INCREASED PRODUCTIVITY…
I think they’re the only exception to the rule though. Prove me wrong.
See more OU approved ‘on brand designs’ on the brand website.
Tags: OU designs